Ecommerce is one of the most targeted industries for ADA lawsuits in New Jersey. The combination of New Jersey's significantly elevated lawsuit volume (100+/year) and the inherent accessibility challenges of ecommerce websites creates substantial legal exposure.
Ecommerce ADA lawsuits filed yearly
Average defense + settlement cost
Of top ecommerce sites failing WCAG
Under NJ Law Against Discrimination, ecommerce businesses in New Jersey face specific liability for website accessibility violations. New Jersey's Law Against Discrimination is one of the strongest state anti-discrimination statutes. It covers website accessibility and provides for compensatory damages, punitive damages, and attorney's fees. This means that a single accessibility complaint against your ecommerce website could result in statutory damages, attorney's fees, and mandatory remediation.
Online stores are considered places of public accommodation. Every step of the shopping experience — browsing, filtering, adding to cart, and checkout — must work for users with disabilities. Plaintiffs' firms run automated scans on ecommerce sites specifically looking for violations.
Audit your entire purchase funnel from product discovery to order confirmation, ensuring every interactive element — filters, add-to-cart buttons, quantity selectors, and payment forms — works with keyboard navigation alone. Add descriptive alt text to all product images including variant-specific photos, and use text labels alongside any color-coded status indicators. Implement ARIA live regions on your cart so assistive technology users receive confirmation when items are added or removed. Test your checkout flow with a screen reader end-to-end, paying special attention to form validation messages, address autocomplete, and payment field labels.
NJ courts have applied the Law Against Discrimination to websites, creating strong precedent for digital accessibility requirements. Ecommerce businesses in New Jersey should treat ADA website compliance as an urgent priority given the state's enforcement environment and the industry's high target profile.
Yes. Under both the federal ADA and NJ Law Against Discrimination, ecommerce businesses in New Jersey that serve the public must ensure their websites are accessible to people with disabilities. This includes meeting WCAG 2.1 Level AA standards.
New Jersey sees 100+/year ADA web accessibility lawsuits per year across all industries. Ecommerce is among the most frequently targeted in NJ. Lawsuits typically settle for $10,000-$75,000+.
The most common violations for ecommerce websites include product images without descriptive alt text, checkout forms with missing or incorrect labels, color-only indicators for size/stock availability. These issues are the primary targets for ADA plaintiff attorneys in New Jersey.
Under NJ Law Against Discrimination, ecommerce businesses can face statutory damages, compensatory damages, attorney's fees, and injunctive relief. Defense costs alone typically exceed $25,000, making proactive compliance far more cost-effective.
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