SaaS companies face ADA requirements on two fronts: your marketing website must be accessible, and increasingly, your product itself must meet WCAG standards. Enterprise customers are adding accessibility requirements to procurement contracts.
Enterprise requiring VPATs
SaaS ADA lawsuits growing
SaaS sites with violations
As more business operations move to SaaS platforms, accessibility of these tools becomes a civil rights issue. Enterprise procurement increasingly requires VPAT/ACR documentation. Your marketing site is often the first thing evaluated.
Start by producing a VPAT/ACR for your product based on an honest evaluation against WCAG 2.1 AA criteria — this unblocks enterprise sales and identifies product gaps. Audit your marketing website separately, focusing on pricing comparison tables, demo signup flows, and documentation search for keyboard and screen reader compatibility. Build accessibility testing into your product development CI/CD pipeline so new features ship with proper ARIA attributes, keyboard support, and screen reader compatibility from day one. Create accessible versions of all sales collateral including demo recordings with captions and case study PDFs with proper tagging.
Increasingly yes. Over 70% of enterprise procurement processes now require a Voluntary Product Accessibility Template (VPAT) or Accessibility Conformance Report (ACR). Without one, your product may be disqualified from large deals. Government and education buyers often make it a hard requirement with no exceptions.
Both matter, but your marketing website is typically the first thing evaluated and the primary target for ADA lawsuits from the public. Your product faces risk through enterprise procurement requirements and potential complaints from end users with disabilities. Fix your marketing site first, then build accessibility into your product roadmap.
Interactive demos, guided tours, and sandbox environments must be keyboard-navigable and screen reader compatible. If a potential customer with a disability cannot evaluate your product through the demo experience, that is both an accessibility barrier and lost revenue. Provide alternative demo formats like recorded walkthroughs with captions.
Your product documentation is part of your service and must be accessible. Documentation sites need proper heading structure, code blocks with readable formatting, keyboard-navigable table of contents, and accessible search functionality. API documentation and developer portals are not exempt.
Pricing comparison tables are a common failure point. Feature comparison matrices need proper table headers so screen readers can announce which plan includes which feature. Toggle switches between monthly and annual billing must be keyboard-operable and announce the price change. CTA buttons need descriptive labels beyond just 'Select.'
ADA website lawsuits against saas & software businesses are increasing every year. Settlements typically range from $10,000 to $75,000+, and defense costs alone can exceed $25,000. The cost of proactive compliance is a fraction of a single lawsuit.
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