Car Dealerships & Automotive is one of the most targeted industries for ADA lawsuits in Michigan. The combination of Michigan's growing lawsuit volume (50+/year) and the inherent accessibility challenges of car dealerships & automotive websites creates substantial legal exposure.
Dealership ADA lawsuits per year
Multi-location settlements
Dealership sites failing WCAG
Under MI Persons with Disabilities Civil Rights Act, car dealerships & automotive businesses in Michigan face specific liability for website accessibility violations. Michigan's disability civil rights law covers public accommodations including websites. Detroit and Grand Rapids are active filing jurisdictions. This means that a single accessibility complaint against your car dealerships & automotive website could result in statutory damages, attorney's fees, and mandatory remediation.
Dealerships serve the general public and have high-value transactions. Plaintiff attorneys target dealership websites because they typically have many accessibility issues and the businesses can afford settlements.
Audit your vehicle inventory pages to ensure every photo has year-make-model-specific alt text and that search filters work via keyboard navigation alone. Test financing calculators and trade-in tools for keyboard operability, adding text input alternatives to any slider controls. Provide keyboard-navigable alternatives for 360-degree vehicle viewers, such as multi-angle photo galleries with descriptive captions. If you operate multiple locations on a shared platform, fix the template once and verify the fixes propagate to all dealership pages to prevent serial litigation exposure.
Michigan's automotive industry has seen targeted ADA web enforcement for dealership and manufacturer websites. Car Dealerships & Automotive businesses in Michigan should treat ADA website compliance as an urgent priority given the state's enforcement environment and the industry's high target profile.
Yes. Under both the federal ADA and MI Persons with Disabilities Civil Rights Act, car dealerships & automotive businesses in Michigan that serve the public must ensure their websites are accessible to people with disabilities. This includes meeting WCAG 2.1 Level AA standards.
Michigan sees 50+/year ADA web accessibility lawsuits per year across all industries. Car Dealerships & Automotive is among the most frequently targeted in MI. Lawsuits typically settle for $10,000-$75,000+.
The most common violations for car dealerships & automotive websites include vehicle inventory images without alt text, search/filter tools not keyboard accessible, financing calculators requiring mouse interaction. These issues are the primary targets for ADA plaintiff attorneys in Michigan.
Under MI Persons with Disabilities Civil Rights Act, car dealerships & automotive businesses can face statutory damages, compensatory damages, attorney's fees, and injunctive relief. Defense costs alone typically exceed $25,000, making proactive compliance far more cost-effective.
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