Code Fix Guide

How to Fix Missing Alt Text on Images

Missing alt text on images is the single most common HTML accessibility error, found on over 55% of all websites. Screen readers announce images without alt text as 'image' or read the filename, making your site unusable for blind users — and exposing you to ADA lawsuits.

Common Errors and How to Fix Them

Image with no alt attribute at all
Problem
<img src="team-photo.jpg">
Fix
<img src="team-photo.jpg" alt="Marketing team meeting in conference room">
Alt text that's not descriptive enough
Problem
<img src="logo.png" alt="logo">
Fix
<img src="logo.png" alt="AcmeCorp company logo">
Generic alt text that doesn't describe the image
Problem
<img src="banner.jpg" alt="image">
Fix
<img src="banner.jpg" alt="Summer sale: 50% off all products through August">
Decorative image that should have empty alt
Problem
<img src="divider.png">
Fix
<img src="divider.png" alt="" role="presentation">

Why This Matters

Missing alt text violates WCAG 1.1.1 (Non-text Content), the most fundamental accessibility requirement. It's also the violation most commonly cited in ADA lawsuits. Every meaningful image needs descriptive alt text, and every decorative image needs an empty alt attribute (alt="").

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